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IRF Webinar: A Closer Look at Gift Cards: U.S. Spend, Support, Sourcing, and Services for Gift Card Programs in Corporate Organizations

Wednesday, March 28, 2:00PM EST        
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As the most prevalent award type across all incentive and recognition program audiences—employees, sales, customers, and channel partners—gift cards deserve special attention. Truly a booming business, in 2015 alone, U.S. businesses spent $24 billion on B2B gift cards. 

To understand their prevalence deeper, the Incentive Gift Card Council partnered with the Incentive Research Foundation (IRF) to research how gift cards are sourced for incentive and recognition programs, how much money is budgeted toward them, what types are being purchased, and where opportunities lie for stakeholders.