New Name But Same Mission
The Foundation has taken on a new
name, The Incentive Research Foundation, which it
believes better identities its relationship and service
to the global incentive industry.
Our mission remains the same. The Incentive Research Foundation funds and promotes research to advance the science, enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance.
After operating for nearly 20
years as the SITE Foundation, why would an organization
jettison “brand equity” and re-launch
under a new name? The answer is simple: commitment
to audience and mission. (read
more...)
