Executive Summary

A study of a cross-section of US businesses confirms that incentive travel, merchandise, and gift cards
are popular tools for firms seeking to reward and recognize their employees, sales teams, channel, and
customers. Key findings from the study include:

  • 74% of U.S. businesses use non-cash rewards to recognize and reward key audiences in the form of incentive travel, merchandise, or gift cards
  • U.S. businesses spend $76.9 billion per year on incentive travel, merchandise, and gift cards
  • 98% of businesses running non-cash programs include merchandise or gift cards as a reward, spending $54.4 billion each year
  • 46% of businesses running non-cash programs include incentive travel as an award, spending $22.5 billion per year
  • Smaller firms account for half of the market based on the sheer number of these companies