Market Research

2016 Event Disruption Study

Prepared for The Incentive Research Foundation by Haemoon Oh, Ph.D.Dean and Distinguished Professor College of Hospitality, Retail, & Sport Management University of South Carolina and Miyoung Jeong, Ph.D.Associate Professor School... Read more

IRF 2017 Outlook Study

For almost ten years, the Incentive Research Foundation has tracked the vitality and variability in the incentive, rewards, and recognition market. The annual capstone is the IRF's Outlook Study, which provides a detailed look at important industr... Read more

IRF 2017 Trends Study

Content THE INCREASING DEMAND FOR NON-CASH REWARDS & RECOGNITIONThe number of U.S. businesses using non-cash rewards has risen from 26% in 1996 to 84% in 2016. MASTERING THE CHANGING AND CHALLENGING REGULATORY ENVIRONMENTAlmost 60% of ... Read more