For almost ten years, the Incentive Research Foundation has tracked the vitality and variability in the incentive, rewards, and recognition market. The annual capstone is the IRF's Outlook Study, which provides a detailed look at important industry metrics. Executed in the fall of 2016, nearly 250 industry representatives, including suppliers, corporate end users, and incentive house representatives, gave their feedback on the outlook for incentive travel and reward programs in 2017.