As the most prevalent award type across all incentive and recognition program audiences—employees, sales, customers, and channel partners—gift cards deserve special attention. Truly a booming business, in 2015 alone, U.S. businesses spent $24 billion on B2B gift cards.

To understand their prevalence deeper, the Incentive Gift Card Council partnered with the Incentive Research Foundation (IRF) to research how gift cards are sourced for incentive and recognition programs, how much money is budgeted toward them, and what types of cardsare being purchased.

Melissa Van Dyke, President of The Incentive Research Foundation, and Megg Withinton, Chief Research Advisor, will explore these findings in this 30-minute webinar.

MARCH 2018 - A Closer Look at Gift Cards_ U.S