The Incentive Research Foundation (IRF) has announced the creation of a Professional Development Series that will debut at the 2013 Rewards & Recognition Expo in conjunction with the Recognition Professionals International Annual Conference, April 28-30, 2013 at the Hilton New Orleans Riverside, and continue through the spring and summer of 2013. The program, “Building Better Business Results through Incentives and Recognition,” will consist of on-site education in New Orleans, five webinars throughout 2013 and online discussion boards.

Session 1: Sunday April 28 2:30PM – 4:00PM

R&R Means Business: A “How To” on Building the Business Case and Maintaining Program Funding

Climb into the mind of a Business Executive.  This session will teach you how to think and talk like a business executive to deliver a results-driven story that gets your program funded.  You’ll walk away with a simple template and sources for data to build the Business Case argument in favor of your Incentive and Recognition program.

Speakers:  Mike Ryan, VP Marketing and Client Strategy at Madison Performance Group and Rodger Stotz, CRO of the IRF

Learning Objectives

1)    Understand that without a strong argument, you won’t get funding

2)    Learn what elements to include in that argument (or business case)

3)    Use data (external and internal) to strengthen your case

4)    Understand the elements of thinking and talking like a business executive

5)    Identify the ancillary benefactors and key support resources in your organization

What To Expect as an Attendee

  • Gain real time feedback from group report-outs on areas of difficulty or concern and insightful takeaways along with plans for using the approach
  • Share insights on how to customize the provided template for personal business case approach 
  • Work through a check list/guide on applying the session's base principles