How do notions get into our heads?  How do we capture a larger share of people’s minds? This 20-min session starts by digging into the neuroscience of communication.  By gaining a complete understanding of how the human brain absorbs and applies new information, we can do a better job with Incentive and Recognition program communications.  We’ll also discuss personalizing to the individual level – micro-targeting to individual motivational triggers.  This session also takes digital, social, and mobile trends and makes sense of how people use each of these tools to process information as well.

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Primary Learning Objectives
  • Understanding why more than one communications medium is now necessary (virtual, mobile, video, print).  Communication mediums must be varied to hit all participants.

  • Uncover what these might mean to your audience
  • How to truly create a two-way dialogue
  • Understand the Implications of trends in communication exchange and their relevance for rewards and incentive program communications:  Digital (virtual, webstreaming, etc), Mobile, and Social Media