Third Thursday Logo

Climb into the mind of a Business Executive.  This 45-min event will teach you how to think like a business executive to deliver a results-driven story that gets your program funded.  You’ll walk away with a simple template and sources for data to build the Business Case argument in favor of your Incentive and Recognition program.  Got questions after the webinar?  Simply enter them into the comments section below. 


Webinar Recording Button


Mike Ryan
VP Marketing and Client Strategy
Madison Performance Group

Rodger Stotz
Chief Research Officer
The Incentive Research Foundation

Mike Ryan

Rodger Stotz


Learning Objectives

  1. Learn what elements to include in that argument (or business case)
  2. Use data (external and internal) to strengthen your case
  3. Understand the elements of thinking and talking like a business executive