Thank you for your support of the Incentive Research Foundation!  As a supporter of the Annual Incentive Invitational and the IRF you are supporting necessary research into the use of incentive travel as a motivational tool in organizations world wide.  See below for 10 important facts that your support helped uncover in 2013 and 2014 alone.

  1. The Market Size for Incentive Travel is $22.6B, with over half of the market driven by small businesses.  [Market Sizing Study 2013]
  2. The average spend per person for Incentive Travel program is currently $2,500, down from $3,100 in 2009 [IRF/CMI Study 2013]
  3. 100% of Best in Class companies (i.e. those with the highest rates of customer retention and revenue increases) offer group incentive travel and 100% offer company sponsored events to recognize year-end sales success. [IRF 2013 Aberdeen]
  4. In a strong continuation of recovery signals, 36% of program owners are raising budgets in 2014, far outstripping the 11% who are  moderately lowering their budgets [IRF Fall Pulse Study 2013]
  5. Top Destinations for US Incentive Travel include North America, the Caribbean, and Europe with over 40% of planners using each respectively.  [IRF Fall Pulse Study 2013]
  6. Contrary to popular prediction, only about half of incentive travel programs include a meetings component.  [Striking the Balance 2013]
  7. Organizational culture is huge driver of the destinations and properties used for Incentive Travel.  Suppliers have the opportunity to look for and market to the types of organizations that would be a cultural fit.  [The Integration of Offsite Business Meetings 2013: Supplier White Paper]
  8. Although budgets are increasing, IRF data does not show that planners are greatly increasing the number of nights or size of their programs.  [2014 Trends in Incentives and Recognition]
  9. Where are planners investing additional funds? IRF research has shown that many planners are continuing their investments in the additional non-meal components of their programs such as including all airline fees, offsite excursions, transfers, gifts, etc.  The non-meal components portion was the only program area to have seen both an increasing number of planners investing and fewer planners cutting in the last two years.  [2014 Trends in Incentives and Recognition]
  10.  The market for Incentive Travel is expected to grow into 2014 and beyond driven by best-in-class dependency on them as a retention tool, a desire for tangible engagement outcomes (such as sales), the battle for talent, and an on-going leadership squeeze in many organizations.  [2014 Trends in Incentives and Recognition]