Overview
Top Findings
Company Profiles and Industries Represented
Non-Cash Reward and Recognition
Employee Reward and Recognition 
Employee Programme Features
Sales Reward and Recognition
Anticipated Budget Changes
Programme Objectives
Programme Metrics
Enhancements
Awards
Group Incentive Travel
Individual Incentive Travel 
Georgraphic Regions as Destinations
Group/Individual Incentive Travel Mix
Anticipated Changes: Incentive Travel Accomodations
Anticipated Changes: Incentive Travel Destinations
Merchandise
Prepaid
Digital
Merchandise/Prepaid/Digital Rewards
Campaign Strategy
Suppliers
Core Issues
Awareness of Industry Associations
Attitudes: Rewards and Recognitions (R&R)
Attitudes: Engagement, Recruitment, and Retention
Company Growth

Overview
Online survey (April 2015) of 100 United Kingdom organisational stakeholders concerning reward and recognition programmes

Topics including, but not limited to:

  • Employee and sales programmes
  • Influence
  • Spend
  • Rewards
  • Anticipated changes

Results are weighted to reflect the actual proportion of U.K. companies by annual revenue size.

TOP FINDINGS
  • Many U.K. organisations leverage non-cash employee and sales reward and recognition programme(s) to promote desired behaviors.
  • Stakeholders and their organisations stand behind and believe in the positive influence of their programme(s).
  • Many U.K. companies report growth and anticipate increased investments relative to reward/recognition programme(s).  Most currently offer group and individual incentive travel; half offer merchandise, and many offer prepaid and digital rewards.
  • Most companies work with incentive industry suppliers in some capacity.
  • A notable number of respondents are unaware of industry associations that provide thought leadership.
     
Company Profiles

There are 209,515 businesses in the UK with more than £1 million in annual revenue; 87% of these firms are small businesses, with revenue between £1 million and £9.9 million. Nearly two-thirds of UK businesses use non-cash reward and recognition.

  • There are no significant differences in non-cash incidence by firm size.
  • The sheer number of small businesses means most of the businesses utilizing non-cash are within the £1-9.9 million category 

 

 Industries Represented:

 

Non-cash reward & recognition

Majorities of U.K. companies offer non-cash reward and recognition to employees, salespeople, distributors/channel partners, and customers.


Employee Reward & Recognition

Within companies using non-cash rewards, the majority (81%) offer non-cash employee reward and recognition. Seven in ten (71%) companies report employee reward and recognition budgets of less than £100,000. Per employee spend is varied.

 

       


Employee programme Features

Companies reward their employees for a variety of behaviours/activities; a majority rewards employees for best practices.



Sales reward & recognition

Within companies using non-cash rewards, the majority (72%) offer non-cash sales reward and recognition. Most (72%) sales non-cash R&R budgets are under £100,000. Per salesperson spend is varied.

 

 

Anticipated Budget Changes

The majority of companies offering non-cash R&R to employees and to salespeople anticipate their spend will either increase or remain the same in the coming year.

 

programme objectives

Relative to reward and recognition campaigns, prevalent objectives include improving productivity, morale, and innovation.



PROGRAMME METRICS

U.K. companies utilise a variety of sales, financial, productivity, employment, and training metrics.

Enhancements

Half (49%) of U.K. companies integrate their incentive campaigns with CMS, and many employ social media, CSR, and gaming as enhancements.

 

 

Awards

Respondents were asked whether they are involved as purchasers of services related to different types of awards. This information represents the proportion of survey respondents who are involved in incentive travel, merchandise, prepaid, and digital awards at their companies (as purchasers of related services). A majority of U.K. companies offer incentive travel awards and half offer merchandise awards. It is sensible to infer then that the companies offer these programs to participants. 


Group Incentive Travel

Many (58%) U.K. companies offer group incentive travel awards. Three-quarters (76%) have per person budgets of £999 or less. 

 

Most U.K. companies offer group incentive travel awards.

Average group size increases with organization size. 



Individual incentive travel

Many (56%) U.K. companies offer individual travel awards. Most (69%) have per person budgets of £999 or less. 

 

Geographic Regions as Destinations

In the coming year, the vast majority (79%) of U.K. companies will choose European destinations for their incentive travel programs.

 

Group/Individual Incentive Travel Mix

Many U.K. companies expect to change their group versus individual incentive travel mix in the coming year:

  • 44% will increase group trips
  • 23% will increase individual packages

 

Anticipated Changes: Incentive Travel Accommodations

U.K. companies anticipate some changes relative to their incentive travel accommodations, as follows:

 

Anticipated Changes: Incentive Travel Destinations

U.K. companies anticipate some changes relative to their incentive travel destinations, most notably increased international destinations.

Merchandise

Half (52%) of U.K. companies offer merchandise awards. Half (48%) have per person budgets of £999 or less. 


 

Prepaid

Three in ten (31%) U.K. companies offer prepaid awards. Most (69%) have per person merchandise budgets of £999 or less. 


Digital

Nearly four in ten (37%) U.K. companies offer digital awards. Half (52%) have per person merchandise budgets of £999 or less. 

 

Merchandise/prepaid/digital rewards

U.K. companies employ the full range of award types - merchandise, open and closed loop cards, gift vouchers, and digital media.

Campaign strategy

In the coming year, U.K. firms plan to increase their use of debit/prepaid gift cards and increase their merchandise selection. Some plan to add travel and experiences as options.

Suppliers

The majority (85%) of U.K. companies work with incentive industry suppliers in some capacity.

core issues
Quality financial forecasts, competing campaigns, perceptions of the general public, and internal stakeholder views are all important to companies’ most successful reward and recognition campaigns.

 

Awareness of industry associations
Many U.K. reward and recognition programme buyers are unaware that there are industry associations that are resources for design thought leadership.

 

Attitudes: Rewards & Recognitions (R&R)
U.K. company reward & recognition stakeholders believe in the positive influence of programme(s).

 

Attititudes: Engagement, Recruitment, and Retention

U.K. company reward & recognition stakeholders believe in reward & recognition as effective engagement, retention, and recruitment tools.

Company Growth

Two-thirds (67%) of U.K. companies have grown in the past year.