Networking, education and innovation lead the way at organization’s most well-attended event in over 20 years. 

St. Louis, MO – May 30, 2014 – The Incentive Research Foundation’s 21st annual Incentive Invitational kicked off May 28, 2014 at Secrets Puerto Los Cabos Golf & Spa Resort in San Jose del Cabo on Mexico’s Baja Peninsula, and brought together more than 400 professionals from the motivation, incentives and rewards industries including 185 high level buyers, 90% of which were Director level or above. This record turnout of high-level executives shared four days of networking, education and destination showcase experiences, including the organization’s first Innovation Suite roll out and fully gamified experience. 

The key component of this year’s Incentive Invitational is a slate of interactive sessions dubbed Innovating Incentives: Cutting-Edge Technology and Bold Ideas. On Thursday, May 29, the entire day was devoted to education, featuring speakers ranging from top academics such as Michele Gielan, Founder of the Institute for Applied Positive Research, to top consultants like Dylan Bolden of Boston Consulting Group and Bill Donius, author of Thought Revolution: How to Unlock Your Inner Genius.

This year’s Invitational also featured updated research presented by the IRF’s Education and Research committees and an original, state-of-the-art gamification experience though QuickMobile that allows all attendees to not just meet, but truly connect.

Sessions and speakers included: 

  • Traveling in a Digital World: How to Keep Up with Consumer Needs. Dylan Bolden, Managing Partner, Boston Consulting Group

  • Big Data Thinking: The Next Evolution to Transform Events and Communities. Stephen Nold, President, Teccsociety

  • Gamification Using Mobile Apps. Trevor Roald, Mobile Technology Evangelist, QuickMobile

  • Solving the Wellness Engagement Challenge Using Mobile Apps. Tyler Knight, Founder, extraMILE

  • Unlocking Your Brain's Hidden App. Bill Donius, Author of Thought Revolution

  • Introduction to the Happiness Game and First Challenge. Tahira Endean, Manager, Event Marketing, QuickMobile

  • Designing the Ultimate Attendee Journey. Angie Smith, Director of Marketing and Client Solutions, InVision Communications

  • The Happiness Advantage. Michelle Gielan, Founder of the Institute for Applied Positive Research

The Incentive Invitational is the IRF’s most important annual fundraising activity for research surrounding motivation and incentives. This unique event would not be possible without the generous support of key sponsors, particularly the headquarters hotel, Secrets Puerto Los Cabos, as well as AMResorts, Secrets Marquis Los Cabos, Sheraton Hacienda Del Mar Golf & Spa Resort Los Cabos, Amstar DMC, Hilton Los Cabos Beach and Golf Resort, Grupo Questro/Questro Golf, AVI-SPL Audio Visual, J&S Audio Visual, Mexico Tourism Board, Dreams Los Cabos Suites Golf Resort & Spa and Zoetry Casa Del Mar Los Cabos.  

About the IRF:

The Incentive Research Foundation ( funds and promotes research to advance the science and enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use, and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance.

Press Contact:
Jon Lieb/Lois Russo
IRF Media Relations
(212) 563-8025

For a full copy of the whitepaper, click here.