The IRF’s Industry Outlook for 2019: Merchandise, Gift Card, and Event Gifting reports high levels of economic net optimism during the Fall of 2018 and a positive outlook for 2019. Megg Withinton discusses the study’s insights and benchmarks on non-cash reward types, average spend, budgets, and reporting for incentive programs. She also highlights some key areas revealed by the study where program owners can improve how programs are being administered.

Thank you to our Research Advocacy Partner