During The Neuroscience of Noncash Awards webinar, IRF research office Allan Schweyer unpacks the IRF neuroscience study to learn about how preferred reward decisions are made. Based on research using facial expression trackers, galvanic skin response, eye-tracking, and pupil dilation, the study provides a powerful new model for understanding why noncash awards can be more innately motivating.

This study used neuromarketing, supported by traditional research, to identify:

  • Responses to different ways in which incentive rewards are presented
  • How biometrics can evaluate the motivational power of incentive rewards, and predict who will choose which reward
  • Who prefers cash and why
  • How our unconscious influences our conscious decisions
  • Differences in preference by age, gender and occupation