What does it take to turn audiences into true believers? To turn them into advocates and evangelists who will spread the word about your brand or pump up participation in your program or event? Do you know what it takes to create an industry lighthouse event? Join Angie Smith for a quick 15-minute TED Talk as she shows how it’s all about the attendee journey…..the interactions, the conversation, the beliefs…..all of which inform every touch point. A strong brand is about continuity, clarity and impact, which is true of your incentive program brand as well as your corporate brand. 


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