The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
Research / IRF Merchandise Panel
by Incentive Research Foundation
A recent IRF survey reported that 68% of incentive programs are using merchandise as rewards during the pandemic.
The IRF has assembled a panel of incentive merchandise experts to offer insights into new ways merchandise is being selected, communicated, and presented to motivate performance. They will discuss how now more than ever, merchandise rewards allow for flexibility, creativity, and customization when used to motivate important audiences.
CVBs and DMOs can be powerful partners in creating exceptional incentive travel experiences. IRF research found that these organizations help planners save time, access unique local experiences, navigate logistics, and secure financial support.
We explore how digital transformation is reshaping the work of business events and meetings professionals. As technology absorbs more transactional work, event professionals are being pushed to evolve from logistics executors into strategic experience architects.
