The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / IRF Webinar: North American Incentives Industry Outlook for 2026
by Incentive Research Foundation
During this IRF webinar, we’ll present useful insights and benchmarks on non-cash reward types reported in the Industry Outlook for 2026: Merchandise, Gift Cards and Event Gifting. Focusing on North American data, our panel will discuss where spending is up, which rewards are increasing in use, and how incentive professionals are addressing current challenges, including flat budgets and rising costs.
Panelists:
The IRF’s Industry Outlook for 2026: Merchandise, Gift Cards and Event Gifting was supported by IRF Research Advocacy Partner Maritz.
The 2026 outlook for non-cash rewards is marked by a mix of optimism and emerging challenges across North America and Europe.
During this IRF webinar, we’ll present useful insights and benchmarks on non-cash reward types reported in the Industry Outlook for 2026: Merchandise, Gift Cards and Event Gifting. Focusing on North American data, our panel will discuss where spending is up, which rewards are increasing in use, and how incentive professionals are addressing current challenges, including…
