The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
Research / IRF Webinar: IRF 2026 Trends Report
by Incentive Research Foundation
The incentives industry is entering 2026 amid persistent cost pressures, geopolitical uncertainty, and evolving participant expectations. At the same time, we are seeing optimism in both North America and Europe as organizations embrace the power of incentives to engage and motivate their workforce. During this IRF webinar, our panel will discuss what lies ahead for the incentives industry as reported in The IRF 2026 Trends Report:
Panelists:
The IRF’s 2026 Trends Report supported by IRF Research Advocacy Partner Brightspot.
The 2026 outlook for non-cash rewards is marked by a mix of optimism and emerging challenges across North America and Europe.
During this IRF webinar, we’ll present useful insights and benchmarks on non-cash reward types reported in the Industry Outlook for 2026: Merchandise, Gift Cards and Event Gifting. Focusing on North American data, our panel will discuss where spending is up, which rewards are increasing in use, and how incentive professionals are addressing current challenges, including…