The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
Research / IRF Webinar: European Incentives Industry Outlook for 2026
by Incentive Research Foundation
During this IRF webinar, we’ll talk about the expectations for incentive travel, merchandise, gift cards and event gifting in Europe in 2026. Our panel will discuss insights and benchmarks reported in Industry Outlook for 2026: Merchandise, Gift Cards and Event Gifting and the 2025 Incentive Travel Index. Focusing on European data from both studies, we will discuss where spending is up, which rewards are increasing in use, and how incentive professionals are addressing current challenges.
Panelists:
David Gould, Managing Director, Europe, 360insights
Rutger Hoorn, VP Global Sales & Strategic Partnerships, Ovation Global DMC
Stephanie Harris, President, Incentive Research Foundation
Maria Tsierkezos, Director Client Growth & Marketing, Nteractive
The IRF’s Industry Outlook for 2026: Merchandise, Gift Cards and Event Gifting was supported by IRF Research Advocacy Partner Maritz.
The 2026 outlook for non-cash rewards is marked by a mix of optimism and emerging challenges across North America and Europe.
During this IRF webinar, we’ll present useful insights and benchmarks on non-cash reward types reported in the Industry Outlook for 2026: Merchandise, Gift Cards and Event Gifting. Focusing on North American data, our panel will discuss where spending is up, which rewards are increasing in use, and how incentive professionals are addressing current challenges, including…
