The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
Research / IRF Webinar: Maximizing CVB/DMO Value for Incentive Travel Programs
by Incentive Research Foundation
Our panelists had a lively discussion about how Convention and Visitors Bureaus (CVBs) and Destination Marketing Organizations (DMOs) support incentive travel programs. They discussed the financial incentives, destination expertise, local partnerships, and planning support that CVBs and DMOs provide throughout the program lifecycle. They also offered tips on when to engage, what to expect, and how to make the most of this partnership.
Stephanie Harris, President, Incentive Research Foundation
Kelly Cavers, Chief Sales Officer, The Palm Beaches
Lene Corgan, Head of Business Events, Copenhagen Convention Bureau
Jeffrey Fehr, Business Development Director, Wynford
CVBs and DMOs can be powerful partners in creating exceptional incentive travel experiences. IRF research found that these organizations help planners save time, access unique local experiences, navigate logistics, and secure financial support.
Our panel discussed how incentive program owners and their partners are currently measuring the effectiveness and business impact of incentive travel programs - and offered suggestions for improvement.
