The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Browse through our extensive library of research on non-cash rewards, incentive travel, motivational meetings and recognition.
IRF is happy to welcome Rachel McInnis and Jordan Sanford to the 2026 Board of Trustees. The Incentive Research Foundation is pleased to announce the 2026 IRF Board of Trustees. Representing a cross section of the incentives, rewards, and recognition industry, the IRF Board of Trustees leads the foundation in meeting its mission of conducting research and providing education highlighting the power of incentive and motivational programs.
The 2025 edition of the ITI forecasts modest growth through 2027, tempered by mounting concerns around rising costs, global instability, and shrinking optimism. Expectations for 2026 show flat usage of incentive travel programs in terms of participant volume.
Top-performing companies embed reward and recognition into their core strategy by aligning with goals, securing executive support, encouraging collaboration, and offering personalized, high-value incentives.
New research on how engagement and recognition are interwoven within successful organizations, exploring the critical roles of consistent training and communication in fostering a culture where recognition is habitual and aligned with core values.
This report explores the perception and priorities around sustainability from the perspective of European incentive program designers, third parties, hotels, corporate leadership, and incentive travel participants.
The IRF’s first-ever study focused solely on the European market explores trends in European attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
Incentives continue to be an effective tool that businesses are using to gain competitive advantage, but programs and rewards are poised for change to maximize their motivational impact in 2025.
IRF and SITE launch initiative to promote awareness of the incentives industry as a career path for the next generation
Find out what truly successful companies are doing differently regarding investments in incentives, rewards, and recognition. During this IRF webinar, our panel discusses key findings from the IRF Top Performing Companies Study. Our expert panel examines how top performing companies deliver meaningful recognition experiences that resonate personally with participants, reinforce business objectives, and support long-term engagement. We look at the strategy and best practices behind program design and the use of incentive travel, merchandise, gift cards, and points.
Academic Research in Action: Incentive Fatigue: Why Rewards Lose Steam – and How to Fix Them
The IRF 2025 Top Performer Study: Technology Industry
The IRF 2025 Top Performer Study: Financial and Insurance Industries
For information on available research partnerships, please contact sponsorship@theirf.org.
