Advancing the Science of Incentives and Motivation

Through Research

Browse through our extensive library of research on non-cash rewards, incentive travel, motivational meetings and recognition.

Advancing the Science of Incentives and Motivation

Through Research

Browse through our extensive library of research on non-cash rewards, incentive travel, motivational meetings and recognition.

Access the IRF’s recent, relevant and impactful research

Research

Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting 

The outlook for non-cash rewards in 2025 remains positive across both North America and Europe. North American economic optimism rebounds from near historic lows to 23%, signaling a stronger outlook for 2025.

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NEWS

Incentive Research Foundation Elects 2025 Officers

The Incentive Research Foundation is pleased to announce the 2025 IRF Executive Committee. Morgan Crain will serve as 2025 IRF Chair

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RESEARCH

Key Insights and Trends Reported in 2024 Incentive Travel Index – Incentive Research Foundation

The 2024 Incentive Travel Index reports that, overall, growth is projected for the incentive travel industry through 2026.

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NEWS

IRF Welcomes Four New Board of Trustees Members for 2025

Nicky Baumohl, Jeremy Bielski, Clarence Day, and Joe Fijol have been elected to the 2025 IRF Board of Trustees.

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Research

The State Of International Incentives 

A group of corporate incentive program owners and third-party incentive house executives from Europe and Canada discussed their primary influencers and drivers of incentive destination decisions.

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Help Shape the Future of Our Industry

IRF and SITE launch initiative to promote awareness of the incentives industry as a career path for the next generation

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Webinar

IRF Webinar: 2024 Incentive Travel Index: Budget Challenges & Creative Solutions

The 2024 Incentive Travel Index reports that many incentive travel budgets are flat. In practical terms that can mean reductions such as fewer activities, shorter programs, and agency fees going down. During our next IRF webinar, we’ll dive into new Incentive Travel Index data and discuss how incentive professionals are delivering outstanding incentive travel programs despite the budgetary constraints. 

Featured Partners

For information on available research partnerships, please contact sponsorship@theirf.org.

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