Advancing the Science of Incentives and Motivation

Through Research

Browse through our extensive library of research on non-cash rewards, incentive travel, motivational meetings and recognition.

Advancing the Science of Incentives and Motivation

Through Research

Browse through our extensive library of research on non-cash rewards, incentive travel, motivational meetings and recognition.

Access the IRF’s recent, relevant and impactful research

RESEARCH

Non-Cash Value Perception: Identifying the Tipping Point

While higher rewards can boost motivation and participation, there is a threshold where additional increases have diminishing returns.

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Research

IRF 2025 Trends Report 

Incentives continue to be an effective tool that businesses are using to gain competitive advantage, but programs and rewards are poised for change to maximize their motivational impact in 2025.

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Research

Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting 

The outlook for non-cash rewards in 2025 remains positive across both North America and Europe. The report provides key findings, benchmarks, and year-over-year comparisons.

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NEWS

Incentive Research Foundation Elects 2025 Officers

The Incentive Research Foundation is pleased to announce the 2025 IRF Executive Committee. Morgan Crain will serve as 2025 IRF Chair

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RESEARCH

Key Insights and Trends Reported in 2024 Incentive Travel Index – Incentive Research Foundation

The 2024 Incentive Travel Index reports that, overall, growth is projected for the incentive travel industry through 2026.

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Help Shape the Future of Our Industry

IRF and SITE launch initiative to promote awareness of the incentives industry as a career path for the next generation

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webinar

IRF 2025 Trends Webinar

Incentive programs and rewards are poised for change to maximize their motivational impact in 2025. During this IRF webinar, our panel discussed top trends and what lies ahead for the incentives industry.

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Featured Partners

For information on available research partnerships, please contact sponsorship@theirf.org.

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