The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
The IRF is your source for studies on incentive industry trends, benchmarks, best practices, and insights. The IRF is a not-for-profit foundation, and our research is provided on a complimentary basis to strengthen the industry.
Our panel discussed the financial incentives, destination expertise, local partnerships, and planning support that CVBs and DMOs provide throughout the program lifecycle.
As organizations increasingly use rewards and recognition to motivate employees, this study explores what employees value, how they engage with these programs, and how organizations can refine program design to strengthen motivation and influence behavior.
Our panel discussed how incentive program owners and their partners are currently measuring the effectiveness and business impact of incentive travel programs – and offered suggestions for improvement.
We explore how well-designed rewards can help spark flow, the state of deep focus that supports peak performance. By affirming competence, offering choice, and adding novelty, incentives can create the conditions for people and teams to do their best work.
CVBs and DMOs can be powerful partners in creating exceptional incentive travel experiences. IRF research found that these organizations help planners save time, access unique local experiences, navigate logistics, and secure financial support.
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