Recent Research

Research

AI: Uses and Possibilities for Incentives Professionals 

This report explores how incentives professionals are using AI both in the travel and non-travel incentive arenas, information about the tools and programs they find most valuable relative to incentive programs, and the gains and impacts they’re experiencing as a result.

Research

The AI Revolution: A Technical Review of AI Capabilities for Corporate Events, Rewards & Incentives 

Take a deep dive into AI capabilities, platform options, technical explanations, and a look at what lies ahead for the sophisticated use of this technology to enhance incentive and recognition programs. 

Research

IRF Webinar: Revisiting How to Maximize the Value of Your Incentive Destination 

During the webinar Revisiting How to Maximize the Value of Your Incentive Destination, the IRF led a panel discussion with incentive professionals who attended the September event to discuss the report and talk about they have applied these insights and harnessed the motivational power of destinations. 

Research

IRF Webinar: 2024 Industry Outlook for Europe: Merchandise, Gift Cards and Event Gifting

Useful insights and benchmarks on merchandise, gift cards and event gifting. Focusing on European data, we discussed how incentive professionals are addressing current challenges, including rising costs and a tight labor market. 

Research

IRF Webinar: 2024 Trends

We discuss what lies ahead for the incentives industry as reported in The IRF 2024 Trends Report, including inflation, a younger workforce, and AI.

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Current Research

The latest research and analysis of the industry’s biggest issues

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Downloadable forms, templates, guides, tips, and resources

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Legacy Research

Research that continues to provide relevant insights and instruction

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Recorded Content

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2024 Research Calendar


January: The IRF 2024 Trends Report

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April: AI – The Opportunity for Incentives

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May: Attendee Preferences

UPCOMING

June: Driving Growth Through Total Rewards

UPCOMING

August: Non-cash Value Perception: Identifying the Tipping Point

UPCOMING

October: Incentive Travel Industry Index

UPCOMING

December: 2025 Outlook: Merchandise and Gift Card

UPCOMING