The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
The IRF is your source for studies on incentive industry trends, benchmarks, best practices, and insights. The IRF is a not-for-profit foundation, and our research is provided on a complimentary basis to strengthen the industry.
CVBs and DMOs can be powerful partners in creating exceptional incentive travel experiences. IRF research found that these organizations help planners save time, access unique local experiences, navigate logistics, and secure financial support.
We explore how digital transformation is reshaping the work of business events and meetings professionals. As technology absorbs more transactional work, event professionals are being pushed to evolve from logistics executors into strategic experience architects.
While most program owners strongly believe incentive travel drives outcomes such as sales growth, engagement, and retention, far fewer are confident in their ability to demonstrate that success with metrics and KPIs. This study explores business-focused measurement approaches.
Our panel discussed how channel incentive programs differ from employee incentives, how they influence partner engagement and pipeline movement, and what metrics help justify investment decisions.
Using Incentives to Drive Pipeline explores what makes channel incentive programs effective, showing why they must compete for partner mindshare, reward behaviors across the full sales pipeline, and function as long‑term partnership investments—not just transaction‑based incentives.
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