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Research / Upcoming Webinars

IRF Webinar: Measuring Incentive Travel Program Effectiveness 

Thursday, September 10, 12:00 – 12:45 pm ET 

During our next IRF webinar, our panelists will have an insightful discussion about the KPIs that demonstrate the value of incentive travel programs. Drawing on findings from the IRF’s new study, Measuring Incentive Travel Program Effectiveness, they will discuss how incentive program owners and their partners are currently measuring the effectiveness and business impact of incentive travel programs. They’ll also address where the biggest gaps exist and what is needed to strengthen measurement practices across the incentives industry.  

  • Jeremy Bielski, Vice President of Sales, ITA Group  
  • Stephanie Harris, President, Incentive Research Foundation 
  • Chris Johnson, Director – Global Travel, Enterprise Events, and Sports Partnerships, Land O’Lakes 
  • Clive Morris, Chief Operating Officer, Explori 
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IRF Webinar: Maximizing CVB/DMO Value for Incentive Travel Programs

Wednesday, September 30, 12:00 – 12:45 pm ET

Join us for a lively discussion about how Convention and Visitors Bureaus (CVBs) and Destination Marketing Organizations (DMOs) support incentive travel programs. Our panel will discuss the financial incentives, destination expertise, local partnerships, and planning support that CVBs and DMOs provide throughout the program lifecycle. They’ll offer tips on when to engage, what to expect, and how to make the most of this partnership.

  • Kelly Cavers, Chief Sales Officer, The Palm Beaches
  • Lene Corgan, Head of Business Events, Copenhagen Convention Bureau
  • Jeffrey Fehr, Business Development Director, Wynford
  • Stephanie Harris, President, Incentive Research Foundation
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