IRF Webinar: IRF 2026 Trends Report 

February 6th – 1:00pm EST

The incentives industry is entering 2026 amid persistent cost pressures, geopolitical uncertainty, and evolving participant expectations. At the same time, we are seeing optimism in both North America and Europe as organizations embrace the power of incentives to engage and motivate their workforce. During this IRF webinar, our panel will discuss what lies ahead for the incentives industry as reported in The IRF 2026 Trends Report:   

• Cuts Over Creativity in Incentive Travel 

• Rethinking Merchandise and Event Gifting 

• Geopolitical Environment Impacts Decision Making 

• Powerful Partnerships 

• Gift Cards Boost Morale During Tough Times 

• Concerns Around Air Travel 

• Human Interaction in the Age of AI 

• Articulating the Value of Incentive Programs 

Panelists: 

Chris Johnson, Director – Global Travel, Enterprise Events, and Sports Partnerships, Land O’Lakes 

Chair, 2026 IRF Board of Trustees

Kelsey Nicol, Vice President, Strategic Accounts, One10

Chair-Elect, 2026 IRF Board of Trustees

Andy Schwarz, Vice President, Content & Communications, IRF