IRF Webinar: Measuring Incentive Travel Program Effectiveness 

Thursday, September 10, 12:00 – 12:45 pm ET 

During our next IRF webinar, our panelists will have an insightful discussion about the KPIs that demonstrate the value of incentive travel programs. Drawing on findings from the IRF’s new study, Measuring Incentive Travel Program Effectiveness, they will discuss how incentive program owners and their partners are currently measuring the effectiveness and business impact of incentive travel programs. They’ll also address where the biggest gaps exist and what is needed to strengthen measurement practices across the incentives industry.  

Jeremy Bielski, Vice President of Sales, ITA Group  

Stephanie Harris, President, Incentive Research Foundation 

Chris Johnson, Director – Global Travel, Enterprise Events, and Sports Partnerships, Land O’Lakes 

Clive Morris, Chief Operating Officer, Explori