IRF Webinar: Using Channel Incentives to Drive Pipeline  

Thursday, June 18, 1:00 – 1:45 pm ET 

Whether your role focuses directly on channel partnerships or you’re looking to better understand the channel and dealer programs, this webinar will offer practical insights grounded in new IRF research and real-world experience. Our panel will discuss how channel incentive programs differ from employee incentives, how they influence partner engagement and pipeline movement, and what metrics help justify investment decisions. Join us for a thoughtful discussion on how to design, refine, and evaluate channel programs for stronger long-term performance. 

Panelists:

Rachel McInnis, Vice President, Solution Strategy, Maritz 

Adam Presslee, Professor of Managerial Accounting, University of Waterloo 

Jordan Sanford, Executive Vice President, Business Solutions, Prestige | Global Meeting Source