Press Releases


IRF Studies Explore AI’s Opportunities for Incentives

The IRF has released two studies to help incentive professionals understand the capabilities, explore the possibilities, and find out how the industry is currently using artificial intelligence.


Top Trends for Incentive Programs in 2024 Address Changing Workforce and Economic Pressure

As we begin 2024, incentive professionals face increasing pressure on budgets while still developing strategic and creative ways to deliver exciting, motivational programs.


IRF Announces Accelerate Class of 2024 

Ten up-and-coming incentives professionals have been selected to participate in the IRF’s year-long Accelerate program.


IRF’s Industry Outlook for 2024 Reports Measured Optimism

The Industry Outlook for 2024 provides good news about growth of incentive program budgets and use of merchandise, gift card, and event gifting. But there are some indicators that incentive professionals are proceeding with caution.


Incentive Research Foundation Elects 2024 Officers

Representing a cross section of the incentives, rewards, and recognition industry, the IRF Board of Trustees leads the foundation in meeting its mission of conducting research and providing education highlighting the power of incentive and motivational programs.


IRF Study Examines Incentive Preferences by Career Stage

Generational Expectations of Incentives explores ways that incentive and reward programs can be re-designed to maximize their appeal to young professionals, while remaining relevant to those in the mid and late stages of their careers, whose motivation remains vital.


2023 Incentive Travel Index Released

The newly released 2023 Incentive Travel Index (ITI) reports that, overall, the incentive travel industry is strong. Growth is projected through 2025 for both number of people participating in incentive trips as well as per-person spend.


IRF Hosts Incentive Professional Roundtables, Releases “Maximizing the Value of Your Incentive Destination”

In partnership with Destination Canada, the IRF conducted roundtable discussions on how incentive buyers partner with suppliers to harness the motivational power of the destination to create lasting impact among attendees.


Demand for Incentive Travel Remains Strong, But Service Level Gap Still Exists

The study examines how ready the industry is to meet the strong demand for incentive travel given challenges posed by the broader market.


IRF Launches New Program to Accelerate Incentive Professionals’ Careers

The IRF’s new Accelerate program is focused on mid-level incentives professionals who are ready to get more involved in the incentives industry.


IRF Partners with The Above and Beyond Foundation to Recognize “Heroes for Hospitality”

IRF partnered with The Above and Beyond Foundation to identify three incredible hospitality professionals who went “above and beyond” during the 2023 IRF Education Invitational.


2023 IRF Service Award Winners Announced

Volunteers are critical to the impact the IRF is making on the incentives industry. The IRF Service Awards help us recognize and celebrate the innovative work of our volunteers.