The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
This study explores how incentive program owners and their partners are currently measuring the effectiveness and business impact of incentive travel programs, where the biggest gaps exist, and what is needed to strengthen measurement practices across the incentives industry.
IRF announces the election of Amy Rippelmeyer as Secretary & Treasurer, IRF Board of Trustees. Amy begins an 18-month term on July 1, 2026.
Volunteers are critical to the impact the IRF is making on the incentives industry. The IRF Service Awards help us recognize and celebrate the innovative work of our volunteers.
With a particular emphasis on channel programs, the study explores methods for attracting new buyers, maximizing those partnerships, advancing opportunities through the funnel, and evaluating incentive effectiveness.
IRF’s applies its top performer research framework to the European incentives market. The white paper provides a comprehensive view of how leading companies across Europe design, implement, and manage incentive travel programs that drive measurable business outcomes.
Incentives professionals are navigating significant complexity while simultaneously uncovering new opportunities for innovation, strengthened partnerships, and more meaningful ways to motivate people in 2026.
Fourteen up-and-coming incentives professionals have been selected to participate in the IRF’s year-long Accelerate program.
The Incentive Research Foundation is pleased to announce the 2026 IRF Executive Committee. Chris Johnson will serve as 2026 IRF Chair.
Over 90% of respondents expressed a positive financial and economic outlook for 2026. However, this optimism is tempered by flat budgets, increasing costs, competing priorities, and shifts in spending patterns.
IRF’s 2026 research will focus on the strategy, design, and metrics that power effective incentive, recognition, and rewards programs.
Rachel McInnis, Maritz, and Jordan Sanford, Prestige, have been elected to the 2026 IRF Board of Trustees.
The 2025 edition of the ITI forecasts modest growth through 2027, tempered by mounting concerns around rising costs, global instability, and shrinking optimism.
