CURRENT RESEARCH


trends
Current Research

IRF 2024 Trends Report

The demands of a changing workforce are creating increasing demand for incentive professionals to boost engagement, build company culture, and motivate improved performance.

Merchandise, Gift Cards, Event Gifting
Current Research

Industry Outlook for 2024: Merchandise, Gift Cards and Event Gifting

Merchandise, Gift Cards and Event Gifting outlook remains generally positive, but the effects of the ongoing economic and labor markets are starting to chip away at the optimism of third parties.

engagement
Current Research

Generational Expectations of Incentives

The study looks at which rewards resonate with employees by career phase and income group, then discusses ways programs can change and expand to maximize effectiveness.

Incentive Travel Index
Current Research

2023 Incentive Travel Index

The newly released 2023 Incentive Travel Index (ITI) reports that, overall, the incentive travel industry is strong. Growth is projected through 2025 for both number of people participating in incentive trips as well as per-person spend.

incentive travel
Current Research

Maximizing the Value of Your Incentive Destination

To explore how to maximize the value of a destination, we gathered industry professionals at Fairmont Le Château Frontenac in Quebec City for roundtable discussions in partnership with Destination Canada.

incentive travel
Current Research

Incentive Travel Programs – Expectations and Challenges  

This study examines how ready the industry is to meet the strong demand for incentive travel given challenges posed by the broader market, including inflation and workforce issues.

incentive travel
Current Research

Attendee Preferences for Incentive Travel

Attendee Preferences for Incentive Travel explores the impact of destinations on motivation and value perception among the participants themselves.

Incentives Industry
Current Research

The Future of the Incentives Industry Workforce

This study explores the need for new, next generation talent in the incentives and meetings industries, and the challenges in attracting and retaining that talent in a post-pandemic world.

Incentive Travel Index
Current Research

2022 Incentive Travel Index – Incentive Travel Buyer Highlights

The latest views on the future of incentive travel from over 580 professional incentive travel buyers – 71% represented incentive travel agencies and 29% were end-users.

Incentive Travel Index
Current Research

2022 Incentive Travel Index – Supplier Highlights

The latest views on the future of incentive travel from over 350 supplier participants, including hotels, cruise lines, AV & production, gifting, technology, food & beverage, transportation, group activities and visitor attractions.

Incentive Travel Index
Current Research

2022 Incentive Travel Index – DMC & DMO Highlights

The latest views on the future of incentive travel from over 270 professionals representing destination management companies (coordinating local on-site implementation) and destination marketing organizations (national tourist offices, convention and visitors bureaus).

Trends Report
Current Research

The IRF 2023 Trends Report

As we enter 2023, COVID concerns have subsided, while workforce issues take on increased urgency. Given one of the most challenging labor markets in history, incentives are an increasingly critical business strategy to help organizations attract, retain, and build culture.