CURRENT RESEARCH


incentive industry
Current Research

The IRF 2023 Trends Report

As we enter 2023, COVID concerns have subsided, while workforce issues take on increased urgency. Given one of the most challenging labor markets in history, incentives are an increasingly critical business strategy to help organizations attract, retain, and build culture.

Merchandise, Gift Cards, Event Gifting
Current Research

Industry Outlook for 2023: Merchandise, Gift Cards and Event Gifting

The 2023 industry outlook is positive for north America and Europe. With a critical focus on attracting and retaining talent, businesses consider non-cash incentive programs to be a valuable tool to motivate a changing workforce.

incentive industry
Current Research

Social Responsibility & Sustainability 

IRF’s new study examines ways large and small that businesses are employing sustainable practices to differentiate themselves, align with corporate goals, reduce costs, and generate competitive advantage.

 
Current Research

2022 Incentive Travel Index

The newly released 2022 Incentive Travel Index (ITI) reports that, overall, the incentive travel industry is strong. Recovery is progressing, program design is evolving and there is increased interest in new destinations. While industry-wide trends emerged, the study reflects variation by geography as well as by sector. The ITI enables incentive industry professionals to target the data…

workplace motivation
Current Research

Decentralized Workforce: Fundamental Drivers & Engagement in the New Workplace 

This study explores the fundamental drivers of employee performance in the current work environment and the impact of hybrid workforces on culture. Based on in-depth interviews with incentive industry professionals, the study provides recommendations on using incentives, recognition and engagement programs as drivers of employee experience.

incentive travel
Current Research

Decision Drivers 2022: Elevating the Experience

In a challenging labor market, experiences take on an elevated level of importance for organizations working to retain top performers, attract new talent, and motivate middle performers to achieve new levels of success. Incentive travel is the tool of choice for many organizations. However, significant challenges — including competing leisure travel, industry-wide staffing issues, and…

incentive travel
Current Research

Incentive Expectations and Reality in the Hospitality Industry

As travel restrictions and bans ease, companies are getting back to incentive travel resulting in extraordinary demand on a set of suppliers still largely in recovery mode. While many event owners and planners are ready to get back to business as usual, hoteliers, destination management companies, and tourism boards face very real ongoing challenges. The…

incentive travel
Current Research

Incentive Travel Destination Preferences & Their Impact on Motivation

While the pandemic put incentive trips on hold, interest in incentive travel as a motivating sales reward has never been higher. In addition, many of the long-established practices associated with these trips are gradually returning to pre-pandemic levels.

workplace motivation
Current Research

The Role of Incentives in Today’s Decentralized Workforce

The IRF conducted a survey of 1,000 employees and managers to learn preferences about remote and hybrid work, reward and recognition methods, and employee motivation. This study reports on employee expectations, manager mindset, and how good recognition and incentive program design can enhance employee engagement.

incentive travel
Current Research

IRF Pulse Survey: The Impact of COVID-19 on Incentive Travel in 2022 (Infographic)

The majority of respondents to the IRF’s February 2022 pulse survey were planning incentive travel programs in 2022 — but flexibility was key.

trends
Current Research

The IRF 2022 Trends Report

As we entered 2022, companies were navigating workforce challenges including continued uncertainty, more employees working remotely, and “The Great Resignation.”

Merchandise, Gift Cards, Event Gifting
Current Research

Industry Outlook for 2022: Merchandise, Gift Cards and Event Gifting

The IRF reported an optimistic outlook for 2022 tempered by the lingering effects of Covid, cancellations, and uncertainty in 2021. For the first time ever, this IRF signature study was expanded include European participants.