The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
Browse through our extensive library of research on non-cash rewards, incentive travel, motivational meetings and recognition.
As organizations increasingly use rewards and recognition to motivate employees, this study explores what employees value, how they engage with these programs, and how organizations can refine program design to strengthen motivation and influence behavior.
While most program owners strongly believe incentive travel drives outcomes such as sales growth, engagement, and retention, far fewer are confident in their ability to demonstrate that success with metrics and KPIs. This study explores business-focused measurement approaches.
The research explores when and how incentive travel professionals engage CVBs and DMOS, the value they provide, the barriers that can limit collaboration, and opportunities to build stronger partnerships.
Using Incentives to Drive Pipeline explores what makes channel incentive programs effective, showing why they must compete for partner mindshare, reward behaviors across the full sales pipeline, and function as long‑term partnership investments—not just transaction‑based incentives.
The 2026 European Top Performers Study provides a comprehensive view of how leading companies across Europe design, implement, and manage incentive travel programs that drive measurable business outcomes.
The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty, and changing participant expectations by focusing on strategic cost-cutting, high-value rewards, and strong partnerships.
Our panel discussed the financial incentives, destination expertise, local partnerships, and planning support that CVBs and DMOs provide throughout the program lifecycle. They also offered tips on when to engage, what to expect, and how to make the most of this partnership.
IRF Webinar: Maximizing CVB/DMO Value for Incentive Travel Programs
Participant Preferences: Reward & Recognition Programs
IRF Webinar: Measuring Incentive Travel Program Effectiveness
For information on available research partnerships, please contact sponsorship@theirf.org.
