Advancing the Science of Incentives and Motivation

Through Research

Browse through our extensive library of research on non-cash rewards, incentive travel, motivational meetings and recognition.

Advancing the Science of Incentives and Motivation

Through Research

Browse through our extensive library of research on non-cash rewards, incentive travel, motivational meetings and recognition.

Access the IRF’s recent, relevant and impactful research

Research

Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting 

The outlook for non-cash rewards in 2025 remains positive across both North America and Europe. North American economic optimism rebounds from near historic lows to 23%, signaling a stronger outlook for 2025.

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NEWS

Incentive Research Foundation Elects 2025 Officers

The Incentive Research Foundation is pleased to announce the 2025 IRF Executive Committee. Morgan Crain will serve as 2025 IRF Chair

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RESEARCH

Key Insights and Trends Reported in 2024 Incentive Travel Index – Incentive Research Foundation

The 2024 Incentive Travel Index reports that, overall, growth is projected for the incentive travel industry through 2026.

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NEWS

IRF Welcomes Four New Board of Trustees Members for 2025

Nicky Baumohl, Jeremy Bielski, Clarence Day, and Joe Fijol have been elected to the 2025 IRF Board of Trustees.

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Research

The State Of International Incentives 

A group of corporate incentive program owners and third-party incentive house executives from Europe and Canada discussed their primary influencers and drivers of incentive destination decisions.

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Help Shape the Future of Our Industry

IRF and SITE launch initiative to promote awareness of the incentives industry as a career path for the next generation

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webinar

IRF Webinar: Revisiting Attendee Preferences: Are We Giving Them What They Want? 

During this IRF webinar, we compared data from the 2024 Attendee Preferences for Incentive Travel study to what is really happening in incentive travel programs. We illustrate how attendee preferences line up against planner data as reported in the newly released 2024 Incentive Travel Index as well as actual bookings through Cvent. We explore how the aspirational elements of incentive travel are balanced by the realities of budgets and travel considerations. 

Featured Partners

For information on available research partnerships, please contact sponsorship@theirf.org.

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