Advancing the Science of Incentives and Motivation

Through Research

Browse through our extensive library of research on non-cash rewards, incentive travel, motivational meetings and recognition.

Advancing the Science of Incentives and Motivation

Through Research

Browse through our extensive library of research on non-cash rewards, incentive travel, motivational meetings and recognition.

Access the IRF’s recent, relevant and impactful research

PRESS RELEASE

Incentive Research Foundation Elects 2026 Officers

The Incentive Research Foundation is pleased is pleased to announce the 2026 IRF Executive Committee.

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Research

Industry Outlook for 2026: Merchandise, Gift Cards, and Event Gifting

The 2026 Industry Outlook reveals a rewards landscape balancing optimism with fiscal caution, as organizations in North America and Europe invest in gift cards, merchandise, and event gifting

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Research

Incentive Travel in Flux: AI, Risk, and a Search for What’s Next

The 2025 edition of the ITI forecasts modest growth through 2027, tempered by mounting concerns around rising costs, global instability, and shrinking optimism.

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RESEARCH

Top 10 Things Top Performing Companies Do Differently

Top-performing companies embed reward and recognition into their core strategy by aligning with goals, securing executive support, encouraging collaboration, and offering high-value incentives.

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RESEARCH

Building A Culture of Recognition

New research exploring the critical roles of consistent training and communication in fostering a culture where recognition is habitual and aligned with core values.

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RESEARCH

2025 European Attendee Preferences for Incentive Travel

The IRF’s first-ever study focused solely on the European market explores trends in European attendee preferences, factors in destination selection, and program design.

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Help Shape the Future of Our Industry

IRF and SITE launch initiative to promote awareness of the incentives industry as a career path for the next generation

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webinar

IRF Webinar: European Incentives Industry Outlook for 2026

During this IRF webinar, we’ll talk about the expectations for incentive travel, merchandise, gift cards and event gifting in Europe in 2026. Our panel will discuss insights and benchmarks reported in Industry Outlook for 2026: Merchandise, Gift Cards and Event Gifting and the 2025 Incentive Travel Index. Focusing on European data from both studies, we will discuss where spending is up, which rewards are increasing in use, and how incentive professionals are addressing current challenges.

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Featured Partners

For information on available research partnerships, please contact sponsorship@theirf.org.

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