The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / Academic Research in Action: Mental Accounting Theory and the Efficacy of Non-Cash Rewards
by Allan Schweyer
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During this IRF webinar, we compared data from the 2024 Attendee Preferences for Incentive Travel study to what is really happening in incentive travel programs. We illustrate how attendee preferences line up against planner data as reported in the newly released 2024 Incentive Travel Index as well as actual bookings through Cvent. We explore how…
The 2024 Incentive Travel Index (ITI) reports that, overall, growth is projected for the incentive travel industry through 2026. Incentive travel buyers expect activity and per person spending above 2024 levels over the next two years.
