Research / IRF Webinar: 2023 Industry Outlook for Europe: Merchandise, Gift Cards and Event Gifting

Merchandise, Gift Cards, Event Gifting

IRF Webinar: 2023 Industry Outlook for Europe: Merchandise, Gift Cards and Event Gifting

by Incentive Research Foundation

The Incentive Research Foundation’s Industry Outlook for 2023: Merchandise, Gift Cards and Event Gifting  reports an optimistic outlook for 2023 despite continuing challenges to the global economy. With a critical focus on attracting and retaining talent, businesses consider non-cash incentive programs to be a valuable tool to motivate a changing workforce.  

The IRF hosted two webinars, first with a focus on Europe, followed by second webinar where we looked at North American data. During each webinar, we presented useful insights and benchmarks on non-cash reward types, average spend, and trends, the recording below focuses on Europe.

Industry Outlook for 2023: Merchandise, Gift Cards and Event Gifting was supported by PPAI

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The 2023 industry outlook is positive for north America and Europe. With a critical focus on attracting and retaining talent, businesses consider non-cash incentive programs to be a valuable tool to motivate a changing workforce.