The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Webinar: European Incentives Industry Outlook for 2025
by Incentive Research Foundation
The European outlook for non-cash rewards in 2025 remains positive. During our upcoming IRF webinar, we’ll talk about the expectations for incentive travel, merchandise, gift cards and event gifting in Europe in 2025. Our panel will discuss insights and benchmarks reported in Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting and the 2024 Incentive Travel Index. Focusing on European data from both studies, we will discuss where spending is up, which rewards are increasing in use, and how incentive professionals are addressing current challenges, including economic uncertainty and rising costs.
Panelists:
David Gould: Managing Director, Europe, 360insights
Rutger Hoorn: VP Global Sales & Strategic Partnerships, Ovation Global DMC
Andy Schwarz: Vice President, Content & Communications, IRF
Our panel discussed the new Incentive Travel Index data and how incentive professionals are delivering outstanding incentive travel programs despite the budgetary constraints.
We discuss what lies ahead for the incentives industry as reported in The IRF 2024 Trends Report, including inflation, a younger workforce, and AI.
