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22 February – 24 February 2027 | Marbella, Spain

The 2027 European Thought Leader Summit

The IRF European Thought Leader Summit is coming to Marbella, Spain. The Incentive Research Foundation looks forward to gathering some of the brightest minds in the industry to discuss new IRF research on the European incentive market in a truly stunning setting.

The IRF will present research specific to the European market: 

  • Driving Strategic Outcomes of European Incentive Travel Programs (to be released March 2027) 
  • 2026 Incentive Travel Index – European data 
  • Industry Outlook for 2027: Merchandise, Gift Cards and Event Gifting – European data 

Our 2027 program will be hosted by the Anantara Villa Padierna Palace Resort, a luxurious Tuscan-inspired retreat on Spain’s Costa del Sol renowned for its elegant architecture, championship golf, and world-class spa.

Now in its third year, the IRF European Thought Leader Summit is regarded by past attendees as a unique opportunity to learn from industry experts and peers. There are no supplier appointments as the time is structured around education presentations, facilitated discussions, and peer networking.

During the two-day experiential event, attendees will share their insights and expertise through facilitated discussions as well as during authentic destination experiences. You’ll have the opportunity to collaborate with your peers, engage in candid discussions about the industry, and access top research.

Your registration for this event includes*:

  • Complimentary accommodations 22 February – 24 February at Anantara Villa Padierna Palace Resort
  • Reimbursement for airfare or train (up to £500 or €500 based on point of origin)
  • An opportunity to network with industry peers in a neutral, non-competitive environment
  • All meals and destination activities during the program
  • Access to a discounted pre / post event extension rate at Anantara Villa Padierna Palace Resort

 *Should your company policy require that you pay for your own airfare, hotel accommodations, meals, or other expenses, arrangements will be made to adhere to your compliance policy.

I’m Interested in Attending – Tell Me More

Anantara Villa Padierna Palace Resort stuns with a picturesque setting in Andalusia, between Marbella, Benahavís and Estepona in the south of Spain. This 5-star resort offers unrivalled access to the famed sandy beaches and Mediterranean Sea of the Costa del Sol. It is also in an ideal location to explore traditional villages perched in the mountains as well as cities such as Málaga, Ronda and Gibraltar.

Thank you to our Host Partners