IRF Webinar: IRF Webinar: Revisiting How to Maximize the Value of Your Incentive Destination 

Thursday, March 7, 1:00 – 1:45 pm ET 

In September, the IRF in conjunction with Destination Canada, gathered industry professionals at the iconic Fairmont Le Château Frontenac. The group participated in roundtable discussions and shared their insights on how to position and develop programming around a destination for impact, and how resources like Destination Management Organizations, Hoteliers, DMCs and others can be used to maximum effect. The findings and insights collected during this event were presented in the white paper Maximizing the Value of Your Incentive Destination 

During the webinar Revisiting How to Maximize the Value of Your Incentive Destination, the IRF will lead a panel discussion with incentive professionals who attended the September event to discuss this report and talk about how they have applied these insights and harnessed the motivational power of destinations. 


Jennifer Attersall: Acting Senior Director, Business Events, Destination Canada 

Ashley Bollman: Senior Director – Incentive & Pharma, Event Solutions, ITA Group 

Morgan Crain: Senior Program Manager, Reward & Recognition – Rubrik 

Stephanie Harris: President, Incentive Research Foundation 

Andy Schwarz: VP, Content & Communications, Incentive Research Foundation 


Thank you to our IRF Strategic Partner: