The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
RACHEL MCINNIS is Vice President of Solution Strategy at Maritz, where she partners with global brands to design and optimize loyalty and incentive programs that deliver measurable business impact. With nearly two decades of experience across B2B and consumer markets, Rachel blends behavioral science, data-driven insights, and creative thinking to drive program success.
Her career began in advertising and creative leadership, shaping her belief in the power of big ideas and flawless execution. A passionate advocate for advancing the science of motivation, she frequently speaks on loyalty and incentive trends.
Outside of work, Rachel is an avid reader and passionate lifetime learner. She enjoys spending time with her family and is often found acting as chauffeur for her active daughter.
