The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
RUDY GARZA is President & CEO of Brightspot Incentives & Events. He joined Brightspot in 2011 as Vice-President of Operations, where he drove a high level of service excellence for all client programs and internal operations. In this role, Rudy oversaw all program operations, including meetings, travel incentives, and channel/sales incentives (merchandise, cards, experiences), as well as web development, human resources, and controller functions. Prior to joining Brightspot, Rudy held various positions of increasing level at PepsiCo/Frito-Lay, supporting the Sales & Marketing functions.
Rudy is a proud graduate of The University of Texas (MBA) and The University of Texas at San Antonio (BBA). He is a Certified Incentive Travel Professional (CITP/SITE) and Incentive Professional (IP/IMA). Outside of work, Rudy enjoys being active with his family and his local church, as well as rooting for the Texas Longhorns.
