The IRF's first-ever study focused solely on the European market explores trends in European attendee...
The IRF is your source for studies on incentive industry trends, benchmarks, best practices, and insights. The IRF is a not-for-profit foundation, and our research is provided on a complimentary basis to strengthen the industry.
Our panelists examine key findings from our new report 2025 European Attendee Preferences for Incentive Travel. They explore trends in attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
Our panel discusses the importance of determining the optimal monetary value for incentive rewards. While higher rewards can boost motivation and participation, there is a threshold where additional increases have diminishing returns.
The IRF’s first-ever study focused solely on the European market explores trends in European attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
Key findings and practical takeaways from two recent papers are presented alongside advice offered by incentive and reward designers themselves.
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