Recent Research

Research

IRF Webinar: 2024 Incentive Travel Index: Budget Challenges & Creative Solutions

Our panel discussed the new Incentive Travel Index data and how incentive professionals are delivering outstanding incentive travel programs despite the budgetary constraints.

Research

Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting 

The outlook for non-cash rewards in 2025 remains positive across both North America and Europe. North American economic optimism rebounds from near historic lows to 23%, signaling a stronger outlook for 2025.

Research

IRF Webinar: Revisiting Attendee Preferences: Are We Giving Them What They Want? 

During this IRF webinar, we compared data from the 2024 Attendee Preferences for Incentive Travel study to what is really happening in incentive travel programs. We illustrate how attendee preferences line up against planner data as reported in the newly released 2024 Incentive Travel Index as well as actual bookings through Cvent. We explore how…

Research

Key Insights and Trends Reported in 2024 Incentive Travel Index

The 2024 Incentive Travel Index (ITI) reports that, overall, growth is projected for the incentive travel industry through 2026. Incentive travel buyers expect activity and per person spending above 2024 levels over the next two years.

Research

Academic Research in Action: Enhancing Team and P2P Recognition: Two Practical Studies for Better Recognition Program Design

In this edition of Academic Research in Action, we explore two recent papers that address enhancing employee engagement and organizational outcomes, which offer recognition program designers specific and practical advice.

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Research that continues to provide relevant insights and instruction

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2024 Research Calendar


January: The IRF 2024 Trends Report

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April: AI – The Opportunity for Incentives

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May: Attendee Preferences

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August: Driving Growth Through Total Rewards

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October: Incentive Travel Industry Index

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Early 2025: Non-Cash Value Perception: Identifying the Tipping Point

UPCOMING

December: 2025 Outlook: Merchandise and Gift Card

UPCOMING