Recent Research

Research

IRF Webinar: IRF 2025 Trends Webinar

Our panel discusses what lies ahead for the incentives industry as reported in The IRF 2025 Trends Report.

Research

Non-Cash Value Perception: Identifying the Tipping Point

This study highlights the importance of determining the optimal monetary value for incentive rewards. While higher rewards can boost motivation and participation, there is a threshold where additional increases have diminishing returns.

Research

IRF Webinar: North American Incentives Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting 

You’ll get useful insights and benchmarks on non-cash reward types reported in the Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting.

Research

IRF Webinar: European Incentives Industry Outlook for 2025

The European outlook for non-cash rewards in 2025 remains positive. During this IRF webinar, we discuss the expectations for incentive travel, merchandise, gift cards and event gifting in Europe in 2025.

Research

IRF 2025 Trends Report

Incentives continue to be an effective tool that businesses are using to gain competitive advantage, but programs and rewards are poised for change to maximize their motivational impact in 2025.

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2025 Research Calendar


2025 IRF Trends Report

Non-Cash Value Perception: Identifying the Tipping Point

European Attendee Preferences

Building a Culture of Recognition

Top 10 Things Top Performing Companies Do Differently

Top Performers: Industry Releases

2025 Incentive Travel Index

Industry Outlook for 2026: Merchandise, Gift Cards and Event Gifting