The IRF's first-ever study focused solely on the European market explores trends in European attendee...
The IRF is your source for studies on incentive industry trends, benchmarks, best practices, and insights. The IRF is a not-for-profit foundation, and our research is provided on a complimentary basis to strengthen the industry.
The IRF’s first-ever study focused solely on the European market explores trends in European attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
Key findings and practical takeaways from two recent papers are presented alongside advice offered by incentive and reward designers themselves.
Our panel discusses what lies ahead for the incentives industry as reported in The IRF 2025 Trends Report.
This study highlights the importance of determining the optimal monetary value for incentive rewards. While higher rewards can boost motivation and participation, there is a threshold where additional increases have diminishing returns.
You’ll get useful insights and benchmarks on non-cash reward types reported in the Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting.
The latest research and analysis of the industry’s biggest issues
Downloadable forms, templates, guides, tips, and resources
Research that continues to provide relevant insights and instruction
Get advice from the experts in webinars and video clips
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