The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / Academic Research in Action: Mental Accounting Theory and the Efficacy of Non-Cash Rewards
by Allan Schweyer
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Our panelists examine key findings from our new report 2025 European Attendee Preferences for Incentive Travel. They explore trends in attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
Our panel discusses the importance of determining the optimal monetary value for incentive rewards. While higher rewards can boost motivation and participation, there is a threshold where additional increases have diminishing returns.
