The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / Academic Research in Action: Mental Accounting Theory and the Efficacy of Non-Cash Rewards
by Allan Schweyer
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Our panel discusses what lies ahead for the incentives industry as reported in The IRF 2025 Trends Report.
This study highlights the importance of determining the optimal monetary value for incentive rewards. While higher rewards can boost motivation and participation, there is a threshold where additional increases have diminishing returns.
