The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Webinar: Industry Outlook for 2022: Merchandise, Gift Cards and Event Gifting
by Incentive Research Foundation
The Incentive Research Foundation’s Industry Outlook for 2022: Merchandise, Gift Cards and Event Gifting reports an optimistic outlook for 2022 tempered by the lingering effects of Covid, cancellations, and uncertainty in 2021. For the first time ever, this IRF signature study was expanded include European participants. During our next IRF webinar, IRF President Stephanie Harris and IRF Chief Research Adviser Rick Garlick will present this useful analysis of how incentive, rewards and recognition programs are being designed and budgeted for 2022. Webinar attendees will get useful insights and benchmarks on non-cash reward types, average spend, and trends in North America compared to Europe.
Our panel discussed the new Incentive Travel Index data and how incentive professionals are delivering outstanding incentive travel programs despite the budgetary constraints.
The outlook for non-cash rewards in 2025 remains positive across both North America and Europe. North American economic optimism rebounds from near historic lows to 23%, signaling a stronger outlook for 2025.
