The IRF is Hosting Two Outlook Webinars: Europe & North America

European Incentives Industry Outlook for 2025 

Tuesday, January 21, 3:00 pm – 3:45 pm GMT / 10:00 – 10:45 am EST

The European outlook for non-cash rewards in 2025 remains positive. During our upcoming IRF webinar, we’ll talk about the expectations for incentive travel, merchandise, gift cards and event gifting in Europe in 2025. Our panel will discuss insights and benchmarks reported in Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting and the 2024 Incentive Travel Index. Focusing on European data from both studies, we will discuss where spending is up, which rewards are increasing in use, and how incentive professionals are addressing current challenges, including economic uncertainty and rising costs.

Panelists:

• David Gould, Managing Director, Europe, 360insights
• Rutger Hoorn, VP Global Sales & Strategic Partnerships, Ovation Global DMC
• Andy Schwarz, Vice President, Content & Communications, IRF

North American Incentives Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting 

Thursday, January 30 – 1:00 – 1:45 pm EST

During our next IRF webinar, we’ll present useful insights and benchmarks on non-cash reward types reported in the Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting. Focusing on North American data, our panel will discuss where spending is up, which rewards are increasing in use, and how incentive professionals are addressing current challenges, including economic uncertainty and rising costs.

Panelists:

Jeremy Bielski, Vice President of Sales, ITA Group, Inc.

Katie Couvillion, Director of Sales & Events, International Gifting Company

Rachel McInnis, Vice President, Solution Strategy, Maritz

Andy Schwarz, Vice President, Content & Communications, IRF

The IRF’s Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting was supported by IRF Research Advocacy Partner Maritz.