The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / Academic Research in Action: Extrinsic Rewards Can Spark Intrinsic Motivation
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The European outlook for non-cash rewards in 2025 remains positive. During this IRF webinar, we discuss the expectations for incentive travel, merchandise, gift cards and event gifting in Europe in 2025.
Incentives continue to be an effective tool that businesses are using to gain competitive advantage, but programs and rewards are poised for change to maximize their motivational impact in 2025.
