The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / Academic Research in Action: Mental Accounting Theory and the Efficacy of Non-Cash Rewards
by Allan Schweyer
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The IRF's first-ever study focused solely on the European market explores trends in European attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
Key findings and practical takeaways from two recent papers are presented alongside advice offered by incentive and reward designers themselves.
