The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / IRF 2025 Education Invitational Breakout Session: Give Them What They Want: Attendee Preferences in North America and Europe
by Incentive Research Foundation
For an incentive trip to be truly motivational, incentive professionals need to have a clear understanding of where attendees want to go and what they want to do on their incentive trips. Drawing on data from two IRF research studies, our panel explores trends in attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation. We compare and contrast attendee preferences from North America, United Kingdom/Ireland, Central Europe, Eastern Europe and Southern Europe. Watch what promises to be a lively discussion about the destinations, experiences, and activities that motivate employees to exceed their goals and earn incentive travel rewards.
Panelists:
Rudy Garza, Vice President – Operations at Brightspot Incentives & Events
Rutger Hoorn, VP, Global Sales and Strategic Partnerships, Ovation Global DMC
Kelsey Nicol, Vice President, Strategic Accounts, One10
Rana Singh, Senior Partner Marketing Manager, UK & Ireland, NetApp
The study explores trends in attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
The IRF's first-ever study focused solely on the European market explores trends in European attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
