The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / IRF Destination Management Company Panel
by Incentive Research Foundation
Many incentive program owners will tell you the secret to the success of their incentive program is a strong partnership with a destination management company. A good DMC knows the destination deeply and has relationships with restaurants, entertainment venues, various suppliers so that you can design a unique event that meets your program goals. The DMC can also help you ensure a safe experience through its relationships with local government, police, healthcare, and emergency response.
The IRF has assembled a panel of DMC experts to offer insights into how DMCs are working with planners as incentive travel programs are beginning to be relaunched. They discuss how the DMC model is changing, how DMCs support virtual and hybrid meetings, new safety measures, and more.
Our panelists examine key findings from our new report 2025 European Attendee Preferences for Incentive Travel. They explore trends in attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
Our panel discusses the importance of determining the optimal monetary value for incentive rewards. While higher rewards can boost motivation and participation, there is a threshold where additional increases have diminishing returns.
