Research / IRF Gift Card Panel

gift cards

IRF Gift Card Panel

by Incentive Research Foundation

Incentive program owners have had to make significant changes to their motivation and rewards programs in response to COVID-19. Whether adapting to reduced staff, work-from-home mandates, or new responsibilities on the front line, most program owners are adapting their programs goals and mix of rewards. A recent IRF survey reported that the use of gift cards as rewards has increased by 26% during the pandemic.

The IRF has assembled a panel of gift card experts to offer insights into new ways gift cards are being used to motivate performance. They will discuss how now more than ever, gift cards allow for flexibility, creativity, and efficiency when used to motivate important audiences.

Related Posts

VIEW ALL RESEARCH
incentive travel
2025 European Attendee Preferences for Incentive Travel

2025 European Attendee Preferences for Incentive Travel

The IRF's first-ever study focused solely on the European market explores trends in European attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.

rewards
Academic Research in Action: Practical Strategies for Incentive Design and Application from Nine Interviews and Two Research Studies

Academic Research in Action: Practical Strategies for Incentive Design and Application from Nine Interviews and Two Research Studies

Key findings and practical takeaways from two recent papers are presented alongside advice offered by incentive and reward designers themselves.