The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / IRF Gift Card Panel
by Incentive Research Foundation
Incentive program owners have had to make significant changes to their motivation and rewards programs in response to COVID-19. Whether adapting to reduced staff, work-from-home mandates, or new responsibilities on the front line, most program owners are adapting their programs goals and mix of rewards. A recent IRF survey reported that the use of gift cards as rewards has increased by 26% during the pandemic.
The IRF has assembled a panel of gift card experts to offer insights into new ways gift cards are being used to motivate performance. They will discuss how now more than ever, gift cards allow for flexibility, creativity, and efficiency when used to motivate important audiences.
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Our panelists examine key findings from our new report 2025 European Attendee Preferences for Incentive Travel. They explore trends in attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
