The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Merchandise Panel
by Incentive Research Foundation
A recent IRF survey reported that 68% of incentive programs are using merchandise as rewards during the pandemic.
The IRF has assembled a panel of incentive merchandise experts to offer insights into new ways merchandise is being selected, communicated, and presented to motivate performance. They will discuss how now more than ever, merchandise rewards allow for flexibility, creativity, and customization when used to motivate important audiences.
Our panel discussed the new Incentive Travel Index data and how incentive professionals are delivering outstanding incentive travel programs despite the budgetary constraints.
The outlook for non-cash rewards in 2025 remains positive across both North America and Europe. North American economic optimism rebounds from near historic lows to 23%, signaling a stronger outlook for 2025.
