The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / IRF Merchandise Panel
by Incentive Research Foundation
A recent IRF survey reported that 68% of incentive programs are using merchandise as rewards during the pandemic.
The IRF has assembled a panel of incentive merchandise experts to offer insights into new ways merchandise is being selected, communicated, and presented to motivate performance. They will discuss how now more than ever, merchandise rewards allow for flexibility, creativity, and customization when used to motivate important audiences.
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Our panelists examine key findings from our new report 2025 European Attendee Preferences for Incentive Travel. They explore trends in attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
