The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / IRF Webinar: 2025 European Attendee Preferences for Incentive Travel
by Incentive Research Foundation
Our panelists examine key findings from our new report 2025 European Attendee Preferences for Incentive Travel. They explore trends in attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation. They also compare and contrast attendee preferences from regions across Europe. Watch this lively discussion about the destinations, experiences, and activities that motivate employees to exceed their goals and earn incentive travel rewards.
Panelists:
Miguel Assis, Partner, VOQIN’
Jeffrey Fehr, Client Engagement Manager, Business Events, Destination Canada
Maria Tsierkezos, Director Client Engagement & Growth, Nteractive
Stephanie Harris, President, Incentive Research Foundation
Thank you to our Research Advocacy Partner
The IRF's first-ever study focused solely on the European market explores trends in European attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
During this IRF webinar, we compared data from the 2024 Attendee Preferences for Incentive Travel study to what is really happening in incentive travel programs. We illustrate how attendee preferences line up against planner data as reported in the newly released 2024 Incentive Travel Index as well as actual bookings through Cvent. We explore how…
