The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Webinar: COVID-19 and Disruption in the Incentives Industry
by Incentive Research Foundation
During this webinar, we examine the incentives industry’s response to COVID-19 and recovery plans. Stephanie Harris, IRF President, and Allan Schweyer, Chief Academic Advisor, will discuss key findings and actionable takeaways from the newly released study, COVID-19 and Disruption in the Incentive Travel, Meetings and Events Industry. They will review threats to running incentive programs, including COVID-19, weather, travel hazards, politics, economic downturns. With a focus on the impact of COVID-19 on the industry, they will discuss actionable advice collected from industry leaders for the study on how to rebuild incentive programs through strategic collaborations with clients, participants, hotels and resorts, DMCs, and partners.
The European outlook for non-cash rewards in 2025 remains positive. During this IRF webinar, we discuss the expectations for incentive travel, merchandise, gift cards and event gifting in Europe in 2025.
Incentives continue to be an effective tool that businesses are using to gain competitive advantage, but programs and rewards are poised for change to maximize their motivational impact in 2025.
