The study explores trends in attendee preferences, factors in destination selection, and how incentive travel...
Research / IRF Webinar: COVID-19 and Disruption in the Incentives Industry
by Incentive Research Foundation
During this webinar, we examine the incentives industry’s response to COVID-19 and recovery plans. Stephanie Harris, IRF President, and Allan Schweyer, Chief Academic Advisor, will discuss key findings and actionable takeaways from the newly released study, COVID-19 and Disruption in the Incentive Travel, Meetings and Events Industry. They will review threats to running incentive programs, including COVID-19, weather, travel hazards, politics, economic downturns. With a focus on the impact of COVID-19 on the industry, they will discuss actionable advice collected from industry leaders for the study on how to rebuild incentive programs through strategic collaborations with clients, participants, hotels and resorts, DMCs, and partners.
This study highlights the importance of determining the optimal monetary value for incentive rewards. While higher rewards can boost motivation and participation, there is a threshold where additional increases have diminishing returns.
You'll get useful insights and benchmarks on non-cash reward types reported in the Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting.