The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / IRF Webinar: European Incentives Industry Outlook for 2025
by Incentive Research Foundation
The European outlook for non-cash rewards in 2025 remains positive. During this IRF webinar, we talked about the expectations for incentive travel, merchandise, gift cards and event gifting in Europe in 2025. Our panel discussed insights and benchmarks reported in Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting and the 2024 Incentive Travel Index. Focusing on European data from both studies, we discussed where spending is up, which rewards are increasing in use, and how incentive professionals are addressing current challenges, including economic uncertainty and rising costs.
Panelists:
David Gould: Managing Director, Europe, 360insights
Rutger Hoorn: VP Global Sales & Strategic Partnerships, Ovation Global DMC
Andy Schwarz: Vice President, Content & Communications, IRF
Thank you to our Research Advocacy Partner
The outlook for non-cash rewards in 2025 remains positive across both North America and Europe. North American economic optimism rebounds from near historic lows to 23%, signaling a stronger outlook for 2025.
You'll get useful insights and benchmarks on non-cash reward types reported in the Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting.
