The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / IRF Webinar: Event Alternatives and Their Impact on Culture
by Incentive Research Foundation
View this webinar recording for a discussion about the IRF’s newest release, “Event Alternatives and Their Impact on Culture.” With incentive travel programs cancelled or postponed due to the pandemic, incentive program owners have relied on alternative rewards, such as merchandise, gift cards, and virtual events. During this webinar, we discuss how organizations have continued to motivate and recognize employees and stakeholders during the pandemic, while also connecting people socially for meetings and events. We talk about the strategies and rewards used over the past year and their impact on corporate culture and employee connectedness.
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Our panelists examine key findings from our new report 2025 European Attendee Preferences for Incentive Travel. They explore trends in attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
