The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
Research / IRF Webinar: Event Alternatives and Their Impact on Culture
by Incentive Research Foundation
View this webinar recording for a discussion about the IRF’s newest release, “Event Alternatives and Their Impact on Culture.” With incentive travel programs cancelled or postponed due to the pandemic, incentive program owners have relied on alternative rewards, such as merchandise, gift cards, and virtual events. During this webinar, we discuss how organizations have continued to motivate and recognize employees and stakeholders during the pandemic, while also connecting people socially for meetings and events. We talk about the strategies and rewards used over the past year and their impact on corporate culture and employee connectedness.
Thank you to our Research Advocacy Partner
Our panel discussed the financial incentives, destination expertise, local partnerships, and planning support that CVBs and DMOs provide throughout the program lifecycle.
As organizations increasingly use rewards and recognition to motivate employees, this study explores what employees value, how they engage with these programs, and how organizations can refine program design to strengthen motivation and influence behavior.
