The 2026 IRF Trends Report highlights how incentive professionals are navigating rising costs, geopolitical uncertainty,...
Research / IRF Webinar: Event Alternatives and Their Impact on Culture
by Incentive Research Foundation
View this webinar recording for a discussion about the IRF’s newest release, “Event Alternatives and Their Impact on Culture.” With incentive travel programs cancelled or postponed due to the pandemic, incentive program owners have relied on alternative rewards, such as merchandise, gift cards, and virtual events. During this webinar, we discuss how organizations have continued to motivate and recognize employees and stakeholders during the pandemic, while also connecting people socially for meetings and events. We talk about the strategies and rewards used over the past year and their impact on corporate culture and employee connectedness.
Thank you to our Research Advocacy Partner
This Academic Research in Action explores how cognitive biases shape the effectiveness of incentive and recognition programs. It highlights why well‑intentioned designs often fall short and emphasizes the need for behaviorally informed approaches that account for how people actually interpret rewards.
The incentives industry is entering 2026 amid persistent cost pressures, geopolitical uncertainty, and evolving participant expectations. At the same time, we are seeing optimism in both North America and Europe as organizations embrace the power of incentives to engage and motivate their workforce. During this IRF webinar, our panel will discuss what lies ahead for the incentives industry as reported in…
