The IRF's first-ever study focused solely on the European market explores trends in European attendee...
Research / IRF Webinar: Incentive Expectations and Reality in the Hospitality Industry
by Incentive Research Foundation
As demand for incentive travel increases, many partners – including hotels, destination management companies, and tourism boards – continue to struggle with labor and readiness challenges. During our next IRF webinar, we’ll discuss key findings reported in Open for Business: Incentive Expectations and Reality in the Hospitality Industry, a new study jointly produced by the IRF and Questex LLC. Our panel includes incentive industry suppliers who will speak to how issues such as staffing shortages, service levels, and cost increases impact the planning and execution of incentive travel programs. The panel will also offer realistic solutions on how partners can work together to bridge the gap between the expectations of incentive travel planners and the suppliers’ ability to deliver.
Incentive Expectations And Reality In The Hospitality Industry study and webinar was supported by Questex:
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Our panelists examine key findings from our new report 2025 European Attendee Preferences for Incentive Travel. They explore trends in attendee preferences, factors in destination selection, and how incentive travel program design can impact employee motivation.
